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Corporate · 8 min read

Six branding methods, and when each one is wrong

Nine methods, and the useful question is never which is best but which is wrong for your material. Here is where each one fails.

Screen print

Cheapest durable method above 250 pieces. Wrong for photographic artwork and wrong on curved or seamed surfaces. Cost follows colour count, not print size.

UV print

Full colour with no colour penalty, so it wins below 250 pieces. Wrong on flexible fabric, where the cured ink cracks. Needs a white underbase on dark products.

Laser engraving

Permanent and ink-free, which keeps an eco specification intact. Wrong if you need colour — the result is always monotone. Cost follows engraving time.

Deboss and foil

Cost is driven by die size, not quantity, so both get dramatically cheaper per piece at volume. Both need a compressible surface — neither works on steel.

Embroidery

The only method that survives industrial laundry, which makes it correct for daily uniforms. Wrong below 4mm text height, where stitches merge.

Sublimation

Prints edge to edge and cannot peel, because the dye becomes part of the fibre. Wrong on dark fabric and wrong on natural cotton.

The rule we apply

We will tell you when a method is wrong for a material rather than accepting the order. An unquotable piece of artwork costs both sides more than a difficult conversation at brief stage.

The service behind this

Branding services

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Quantity, size and a delivery date is enough. A costed proposal comes back in four working hours.